In 2015, the Seagram's Gin account became one of my first major new business wins for Ready Set Rocket. As lead copywriter, I was responsible for developing and executing the brand's new tone of voice, creating evergreen social content across its three main platforms, handling community management and staying up on trending conversations via social listening. In collaboration with my art director partner, we conceptualized new campaigns, put shot lists together and directed photo shoots. 
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