Michael Kors challenged Ready Set Rocket with reimagining their Tumblr to promote their watch collection. So we went back to basics by leveraging the platform's native functionality. My art director and I collaborated to determine the platform's content strategy as well as look and feel. We implemented custom "shoppable" assets and took a hashtag-driven navigation approach to filter the images. The result: a dreamy, infinite-scroll experience that will make you lose track of time.
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