COVERGIRL truBLEND Shade Finder App

Geometry Global, my agency at the time, partnered with Blippar to create a print-to-digital app experience for COVERGIRL's new truBLEND Foundation. I was the sole copywriter on the project and collaborated closely with a UX person and Art Director to give women a simple tool that could help them find their perfect foundation shade.

Other stuff I've worked on

Johnson & Johnson Back to School Campaign
Michael Kors Perfect Timing Tumblr
Conner Millan for GOOD & The Berrics
Intrusive Thoughts Website Content
Seagram's Gin Website Overhaul
Cannes Young Lions Digital Competition
COVERGIRL Banner Ads
Seagram's Gin Social Content
SXSW #SXSoundOff Video Series
Ready Set Rocket Rebrand
Back to Top