COVERGIRL Banner Ads

As part of my multifaceted role as Associate Copywriter at G2/Geometry Global, I conceptualized and wrote a variety of banner ads for the brand's extensive product line. Each banner ad was targeted toward a specific audience segment and contained both benefit messaging as well as engaging CTAs. I collaborated closely with art directors and animators for each one.

Other stuff I've worked on

Kearny Point Website and Video Content
The Futurism Report
SXSW #SXSoundOff Video Series
Cannes Young Lions Digital Competition
Stylefinds Column
Conner Millan for GOOD & The Berrics
Metro Beauty Academy Website Content
Michael Kors Perfect Timing Tumblr
The Next Wave Feature
COVERGIRL Honoring America's Beauty Video Concept
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