COVERGIRL Banner Ads

As part of my multifaceted role as Associate Copywriter at G2/Geometry Global, I conceptualized and wrote a variety of banner ads for the brand's extensive product line. Each banner ad was targeted toward a specific audience segment and contained both benefit messaging as well as engaging CTAs. I collaborated closely with art directors and animators for each one.

Other stuff I've worked on

Ready Set Rocket Rebrand
Lehigh Valley Style :: The Next Wave
Michael Kors :: Perfect Timing Tumblr
MISSBISH Feature Content
SXSW #SXSoundOff Video Series
COVERGIRL Bombshell Collection
Malakye Rebrand
Metro Beauty Academy Website
Ann Taylor Blog Infographics
Seagram's Gin Social Content
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