COVERGIRL Banner Ads

As part of my multifaceted role as Associate Copywriter at G2/Geometry Global, I conceptualized and wrote a variety of banner ads for the brand's extensive product line. Each banner ad was targeted toward a specific audience segment and contained both benefit messaging as well as engaging CTAs. I collaborated closely with art directors and animators for each one.

Other stuff I've worked on

The Futurism Report
COVERGIRL truBLEND Shade Finder App
COVERGIRL x NFL Integrated Campaign
kgbdeals Pandora Audio Ad
Seagram's Gin Website Overhaul
Cannes Young Lions Digital Competition
Metro Beauty Academy Website Content
Nigeria Rising Microsite
COVERGIRL Honoring America's Beauty Video Concept
Neutrogena Social Content
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